Avicii To Sell Unusual Merchandise at Ultra Music Festival Concept Store

Tags: Avicii - Ultra Music Festival - Chase and Status - 2 many DJs - MGMT - Mia

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Swedish producer and DJ Avicii is trying something different at next weekend's Ultra Music Festival - which promises to turn Miami into a three day rave in the sunshine. Avicii, whose song 'Wake Me Up' is Spotify's most played track ever, is setting up a concept store pop-up at the festival and will sell a variety of branded items including t-shirts, flip-flops, hats and condoms.

Ultra Music Festival

Avicii's manager Ash Pournouri spoke to Billboard about the one-week only pop-up, which will be located on South Beach's Lincoln Rd, titled, quite simply, Avicii Store.

"We don't take ourselves too seriously," Pournouri said, "There's so much noise in the space of electronic music. If you want to grow and establish anything you have to be different."

It's not the first time that Avicii has indulged into a little self-promotion at the Ultra Musical Festival. In 2012, he sent Avicii-branded ice cream trucks roaming around the city, and in 2013, he took over a boutique hotel, renaming it after himself. The hotel returns for 2014, with the SLS Hotel in South Beach charging $800 a night.

aviciiAvicii's Pop Up Store (and Hotel) is heading to the Ultra Music Festival

"It's the start of the year," Pournouri said of the festival week. "Everybody is there. We're treating it as a very authentic place for a brand to speak to both fans and the industry."

The Avicii Store will open from March 24-31 on Lincoln Rd at Collins Ave in South Beach and will offer t-shirts, hoodies, tank tops, tote bags, flip flops, stickers, snapbacks, temporary tattoos, iPhone cases, sunglasses and, of course condoms. 

Avicii's releases TRUE (Avicii by Avicii) - a remix album of his smash hit record - on March 25.

The Ultra Music Festival runs from 28-30 March. This year's live headliners include 2 many DJ's, Basement Jaxx, Chase and Status, Cut/Copy, MGMT and M.I.A. 

More: Ultra Music Festival's jaw-dropping line-up.

More: Nile Rodgers teases Avicii collaboration.

Watch the trailer for Avicii's Addicted to You:


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Esrever M Backwards's picture

Esrever M Backwards

Ultimate Ultra Music Fest Resource Guide http://tinyurl.com/kzzrcr2 - Feel free to Share - Message me updates feacbook.com/Keiferling -

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Esrever M Backwards's picture

Esrever M Backwards

Ultimate Ultra Music Fest Resource Guide: (Updated 3/25/14) Have a question you can't seem to get answered? Have something to add to this post? >>>Http://www.Facebook.com/Keiferling - Message me directly I WILL ANSWER<<< ***Want the latest news on Ultra INCLUDING Early Bird info? Visit www.UltraMusicFestival.com/newsletter/signup - Enter your information and click Subscribe! "WHITELIST" mail@UltraMusicFestival.com so the e-mail is not stopped by SPAM!*** **** Ultra Music Festival FAQs & SUPPORT CENTER : Http://help.UltraMusicFestival.com The 16th Annual Ultra Music Festival will take place Friday, March 28th: 4pm-12am, Saturday, March 29th: 12pm-12am, and Sunday, March 30th: 12pm-11pm 2014. ********************************************** 2014 COMPLETE LINEUP - Http://www.UltraMusicFestival.com/lineup Set times are now available in the #Ultra2014 app! Have fun making your schedules! iPhone: Https://appsto.re/i66H9bh Android: Https://play.google.com/store/apps/details?id=com.Ultra.Ultrafest Public spreadsheet of the set times - Http://tinyurl.com/qd8rvmt ---------------------------------------------- TRANSPORTATION GUIDE - Http://www.UltraMusicFestival.com/news/Ultra-transportation-guide FULL LINEUP - Http://www.UltraMusicFestival.com/lineup FULL MAP RELEASED - http://media.ultramusicfestival.com/2014/03/ultra-miami-map.png WHAT CAN I BRING TO THE FESTIVAL - http://tinyurl.com/lfj8ydf NEW ARTIST BIO PAGE - Http://www.UltraMusicFestival.com/artists Ultra PREP GUIDE - Http://www.thatdrop.com/ultimate-Ultra-Music-Festival-survival-guide-need-prepare-Ultra-2014/ Ultra CONSTRUCTION FEED - Http://www.earthcam.com/usa/florida/miamiandthebeaches/?cam=miamibeach5 LIVE FEED - Http://www.YouTube.com/UMFTv - 4 - 12 Fri, 3 - 12 Sat, 3 - 11 Sun ********************************************** ********************************************** *****Ticket Info Ultra Music Festival does not offer single day tickets. DO NOT BUY A SINGLE DAY TAB REMOVED FROM THE MAIN TICKET. Per the tickets shipped Email of this year: "DO NOT REMOVE the individual tabs labeled DAY 1, DAY2, DAY 3. Your ticket will be rendered invalid should you do this. The tabs must be attached to the ticket for it to remain valid. NO EXCEPTIONS" Please exercise extreme care with your physical tickets. The event organizers will not be held responsible for any lost, stolen, or damaged tickets. General Admission: 399.95 (Plus Fees) Payment Plan: www.UltraMusicFestival.com/tickets/payment-plan - Starts in October. 6 monthly payments. ***SOLD OUT*** VIP: 849.95 (Plus Fees) ***SOLD OUT*** Book a table here: Http://www.UltraMusicFestival.com/table-service Buy Online: www.UltraMusicFestival.com/tickets Buy Tickets by Phone: (866) 433-4594 Tickets will be mailed to the BILLING ADDRESS OF THE CREDIT CARD USED on or around 3/1/14. ****INTERNATIONAL CUSTOMERS**** Tickets will be delivered between 2 days after 3/1/14 up to 10 days before the event! If you will be in the United States by then, e-mail Ticketing Support: Support@UltraMusicFestival.com and arrange for will call pickup! Ticketing Support: Support@UltraMusicFestival.com General Questions: Inquiries@UltraMusicFestival.com ********************************************** *****Latest Ultra News: Http://www.UltraMusicFestival.com/news ********************************************** *****Ultra Merchandise: Http://www.UltraMerchandise.com/ ********************************************** *****UMF Official Websites Http://www.UltraMusicFestival.com Http://www.UMFWorldWide.com/home Http://www.UltraJapan.com Http://www.UltraSouthAfrica.com Http://www.UltraJapan.com/ Http://www.UltraChile.com Http://www.UMFBrasil.com Http://www.Ultrabuenosaires.com Http://www.UltraEurope.com Http://www.UMFkorea.com Http://www.Facebook.com/UMFRadio ********************************************** *****Watch UMF on YouTube Http://www.YouTube.com/UMFTv ********************************************** *****Follow UMF on Facebook Http://www.Facebook.com/Ultra Http://www.Facebook.com/UltraWorldWide Http://www.Facebook.com/UltraJapanOfficial Http://www.Facebook.com/UltraSouthAfrica Http://www.Facebook.com/UltraChileOficial Http://www.Facebook.com/UltraBrasil Http://www.Facebook.com/UltraBuenosAires Http://www.Facebook.com/UltraEurope Http://www.Facebook.com/UMFKorea Http://www.Facebook.com/UMFRadio Http://www.Facebook.com/UMFTV ********************************************** *****Follow UMF on Twitter Http://www.Twitter.com/UltraMusic Http://www.Twitter.com/UltraWorldWide Http://www.twitter.com/Ultrajapan Http://www.Twitter.com/UltraSA Http://www.Twitter.com/Ultra_Chile Http://www.Twitter.com/UMFBrasil Http://www.Twitter.com/UltraBsas Http://www.Twitter.com/UMFKorea Http://www.Twitter.com/UltraEurope Http://www.Twitter.com/UMFRadio Http://www.Twitter.com/UMFTv ********************************************** *Follow UMF on Instagram Http://www.Instagram.com/UltraMusicFestival Http://www.Instagram.com/UltraWorldWide

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