Amazon Target Youngsters To Lure In Parents - Three Kids Shows Hitting Prime

Subscribe to Atmosphere alerts

Amazon Prime Instant Video – the new amalgamation of the retail giant’s postage, video streaming and books services – is branching out to children’s TV with animated shows Tumble Leaf, Creative Galaxy debuting on 23 May and 27 June respectively and the live-action Annedroid premiering on 25 July.

Tumble Leaf and Creative Galaxy are both aimed at pre-school children, while Annendroid is hoping to attract a 4-7-year-old audience. Of course, the real marketing push here is towards the children, but the people out of pocket will be the parents paying for the service – HBO for them, sparkly animations for the kids. 

"We’re working with some of the most renowned creators in the business to introduce programming that promotes life-long learning through play," said Amazon Studios' head of kids programming Tara Sorensen, in a statement. "A huge part of our customer base is families and kids. We decided to start with preschool programming," said Sorensen, who also revealed plans for shows for 6-11 year-old children too. "Kids today are not looking up to the Justin Biebers and Miley Cyruses, they might have different role models, so how can we create at the core smart characters that kids will want to emulate?" she asked. 

Amazon continue to do battle with Netflix, who changed the original content game forever with House of Cards. The retail behemoth did announce a remarkable coup recently, though, confirming a landmark deal with the hugely reputable cable service HBO, the home of shows like The Sopranos, The Wire, Game of Thrones and Girls.

More: Forget 'Batman vs Superman', This Is Amazon vs Yahoo! vs Netflix

But streaming children’s shows isn’t the only way Amazon can attract and interact with the younger generation with a view to making their parents pay. Sorensen and Amazon Studios director Roy Price hinted at plans to develop apps and other interactive, educational content based on the shows. "It’s clearly an interesting area we’re looking into. We’d like to figure out something along those lines, whether it’s second-screen or the primary thing we should take advantage of.”


Tags: Atmosphere - Netflix

Subscribe to Atmosphere alerts

More Atmosphere

Americans Stand Out in 'Booker Prize Shortlist', But Can They Win?

U.S writers dominated the talk after the announcement of the Man Booker Prize shortlist for 2014, with both Joshua Ferris and Karen Joy Fowler nominated...

You Can't Copyright A Monkey Selfie, So Don't Try

In news altogether insignificant for the world’s population of monkeys, but bad for the British photographer attempting to claim ownership of a self-portrait taken by...

Richard Dawkins on Down's Syndrome Babies, "Abort it and Try Again"

Richard Dawkins, one of the world's foremost scientists, thinkers and philosophers, is embroiled in a Twitter row after claiming it would be "immoral" to carry...

Atmosphere - Vevo All Access: Atmosphere Video

Slug from Atmosphere talks about his pre-show rituals ahead of his appearance at Outside Lands Festival 2014.


Seaworld Finally Admits That 'Blackfish' Hurt Profits and Attendance

Blackfish, the celebrated, award-winning documentary focussing on the captivity of Tilikum, an orca involved in the deaths of three individuals, and the consequences of keeping...

Hey Who Wants to Stay In A Hotel Where it Costs $500 To Leave a Bad Review?

For most hotels, the way to stop bad reviews is to increase the level of service, spruce the place up a bit and have a...

Soon, People Will Be Walking Around Smoking E-Joints

If E-Cigarettes satisfy the cravings of smokers attempting to quit, then the E-Joint satisfies those who want to smoke marijuana without the health risks attached...

Amazon Fire Phone: Everything You Need To Know

Retail giants Amazon have already entered the content streaming, e-reader, tablet and remote computing markets, so it was only a matter of time before they...



Atmosphere Newsletter

Subscribe to this news alert service to receive news and reviews on Atmosphere

Unsubscribe | Unsubscribe All