Actor and former California governor Arnold Schwarzenegger is spearheading a new virtual environmental campaign encouraging more people to live a greener lifestyle.
The Terminator star teamed up with the European Commissioner for Climate Action, Connie Hedegaard, on Wednesday (07Mar12) to launch the Sustainia initiative in Geneva, Switzerland, in conjunction with the United Nations.
The project is a visual one and aims to show people that an environmentally-friendly future using clean energy resources will not have a negative impact on their quality of life.
Schwarzenegger says, "Being a champion in body building, in movies and in politics where I was able to lead California to renewable energy, energy efficiency, green jobs... I believe it is important to demonstrate that sustainability is the better choice for all of us.
"For communities around the world and for the individual, the Sustainia award offers a multitude of benefits in terms of better health, more liveable regions and cities and increased productivity. But we need to actually see it to understand it. And this is what we will make possible."