American celebrity chef Anthony Bourdain has hit out at TV rival RACHAEL RAY for endorsing a doughnut firm. No Reservations presenter Bourdain is outraged Ray has become the new face of Dunkin' Donuts, likening the deal to selling hard drugs to kids. He fumes, "She's hugely influential, particularly with children. And she's endorsing Dunkin' Donuts. It's like endorsing crack for kids. "I'm not a very ethical guy (and) I don't have a lot of principles, but, somehow, this seems to me over the line. "Juvenile diabetes has exploded, half of Americans don't have necks, and she's up there saying, `Eat some f**king Dunkin' Donuts. You look great in that swimsuit - eat another doughnut! That's evil."