Latest American Idol winner Carrie Underwood is following in the footsteps of Britney Spears and Christina Aguilera, by signing up as the new face of shoe company Skechers.

The country singer, who clinched her title in May (05), will represent the company until December 2006 in a campaign expected to launch this autumn (05).

She says in a statement, "I've been wearing Skechers for years, so for me this is a really great project. I can proudly endorse Skechers - and happily add more pairs to my closet!"

Meanwhile, fellow Idol star KIMBERLEY (corr) LOCKE has signed up to front a new campaign for Lane Bryant's Seven 7 jeans.

14/07/2005 09:09