American Idol creator Simon Fuller is taking charge of Elvis Presley's musical legacy in a bid to continue the late star's enduring popularity.
The pop svengali, who masterminded the Spice Girls' world domination, has been offered the chance to rebrand and remarket The King's extensive back catalogue by US entertainment giant CKX.
Elvis' estate still generates $45 million (GBP25 million) a year.
An insider tells UK industry paper Music Week, "There is so much archive footage with Elvis meeting other stars lots of which has not been seen. There are so many ways it can be exploited, and that is what Fuller has been busy doing.