Amber Valletta is the new face of per una.
The 38-year-old beauty fronts the autumn/winter campaign for the Marks & Spencer brand and is ''honoured'' to be working with the ''iconic'' high street retailer.
She said: ''It's a real honour to work with such an iconic British brand like M&S. I've loved modelling the per una collection, it's great to see the quality and attention to detail that has gone into each piece, yet it's still so reasonable.
''The idea of affordable luxury is something that's unique to the British High Street and something that M&S does very well.''
Store bosses are equally thrilled to have the 'Hitch' star working with them.
Steve Sharp, Executive Director for Marketing at M&S said: ''Amber embodies the classic femininity the per una brand has become renowned and loved for whilst also being the perfect ambassador to introduce the sleek and sophisticated fresh direction for per una this season.''
Amber loved working on the shoot and fell in love with a gothic-inspired black lace blazer.
She said: ''I really like this jacket, I'm kind of a jacket girl. I feel like if you have a great pair of jeans or a great pair of trousers and a cool jacket you can wear anything underneath - it's timeless.''