Brighton based trio All The Luck In The World have unveiled a perfectly unpretentious road trip video for their new track 'Never' - which is most recognisable for featuring on the TV adverts for Trivago and has been taken from their newly released self-titled album out on Barfilm Records.
The video is a low-budget, speeded-up film of a car journey beginning with the driver switching on the radio as if to begin playing 'Never', and then switching it off at the end as he arrives at his destination. It does indeed make for an appropriate travel anthem with its raw, constant vocals, gentle guitars and rhythmic drum beats.
All The Luck In The World; who are Neil Foot, Ben Connolly and Kelvin Barr; have received a rapid increased in recognition since hotel comparison site Trivago selected 'Never' for use on their most recent adverts, so it wouldn't be overly optimistic speculation to assume that their debut album will bring them double the success over the rest of the year. The band are set to embark on a tour of Germany from March 12th 2014, kicking off in Koln and rounding off the eight day stint in Dresden. Tickets are on sale now.
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