Alice Newstead and The Firm Wednesday 3rd September 2008 A performance artist has been hung from de-barbed hooks for 15 minutes in the window of the Lush cosmetics store in Regent Street, central London. The stunt is designed to mimic the fate of sharks caught solely for their fins. The firm has also launched a new Shark Fin Soap - a blue soap made with seaweed and sea salt with a cardboard shark fin sticking out the top. London, England
Take a look back at October's inaugural event.
The film is expected to continue without Mendes' involvement.