'Star Trek: Into Darkness' actress Alice Eve has become the new Brand Ambassador for Charles Worthington Salon at Home brand.
Alice Eve has become the new Brand Ambassador for Charles Worthington Salon at Home.
The 'Star Trek: Into Darkness' actress has signed on to be the face of the hair-care giant, which is set to re-launch in June under the new name of Salon at Home after being ''reformulated to capitalise on the latest in hair technology.''
Alice said: ''I absolutely rely on my hair to finish my look - be it in a role or in real life. For that my hair needs to be in great condition. But, day to day, I don't want to spend hours in hair and make-up, so I look for expert shortcuts instead.
''That's why the Salon at Home range is ideal - it helps me achieve red carpet hair at home - everyday. And with a professional like Charles Worthington behind it, you know you're getting products that are tested in the salon and used by his team.''
The man behind the company - who is now in his fifth consecutive year as Official Hairstylist for the EE British Academy Film Awards - is thrilled the blonde beauty has agreed to take part in their campaign and believes she is the ''perfect'' representative for the new products.
Worthington said: ''Alice is a perfect ambassador for the range - she's young, beautiful and British with a star quality that really shines on the red carpet. I love the fact that her blonde hair just seems to add to her sunny personality, and that she makes everything look so effortless.
''There's nothing contrived about Alice - or her style -which means women aren't scared of trying to emulate her. And that's exactly what Salon At Home is about, achievable red carpet glamour - she basically personifies the brand!''