Alexa Chung is excited her new collaboration with Eyeko has given her the opportunity to have more creative input in her style ventures.
Alexa Chung wants to be more than a muse.
The model-turned-presenter - who has fronted campaigns for the likes of Maje, Lacoste and L'Oreal - is bored of always being in front of the camera and hopes her new collaboration with cosmetics brand Eyeko is the start of having more creative input in her fashion ventures.
She told Stylist magazine: ''Often brands will want you to front them, but there's no room to actually have creative input. This is something that really appeals to me, especially as I get older.
''For me, it was a missed opportunity. So now I think, I'm going to filter it; make sure it's something I create. There are plenty of celebrities that 'design' collections. It's hard to prove that you're really doing it.''
The 30-year-old style icon is keen to diversify her career and is grateful she has been allowed to experiment with all her passions, which include DJing and most recently writing her first book, 'It'.
Alexa exclaimed: ''I live in fear of it disappearing again, all the time. I think 'I could so easily still be just a catalogue model. But I'm not, I'm in a studio giving opinions on music!''
In future, the star hopes to step behind the camera and experience a different side of the fashion industry.
She added: ''I'd love to design more, do photography. Maybe look after myself and learn to relax a bit.''
Take a look back at October's inaugural event.
The film is expected to continue without Mendes' involvement.