Fashion bloggers Felicity and Lauren from Pretty Posh, Oh My Gosh! think Alexa Chung, Jameela Jamil and Daisy Lowe have the best festival style.
The 30-year-old presenter won fashion points for her trend-setting ways and ''effortless'' appearance, while the model and TV presenter Jameela Jamil were praised by award-winning fashion bloggers Felicity and Lauren from Pretty Posh, Oh My Gosh! for their creative ways of presenting existing trends.
The bloggers said: ''Alexa Chung always gets it right - she's always effortlessly cool and always setting the latest trends. We also love Daisy Lowe and Jameela Jamil for always bringing something a fresh twist on existing trends!
''Lauren would channel Alexa with a sharp blazer, and Felicity would go for a Daisy Lowe look and go for a floaty sheer lace dress.''
While the fashionistas enjoy the anything-goes nature of festival fashion, they don't think stars who don tight catsuits for the outdoor events look their best.
They added to BANG Showbiz: ''The great thing about festivals is there's no right or wrong! Neither of us are a massive fan of the tight catsuits - seen on Jaime Winstone, Rita Ora and Sienna Miller this year - though, they don't look that comfy!''
Felicity and Lauren have been working with Virgin Media's Louder Lounge to give style tips for those heading to V Festival this year, and have advised festival goers to pack the right footwear and a hat.
They said: ''A wrong choice of footwear isn't easily forgotten - we'd definitely say leave your sandals at home!
''A good hat, headscarf or floral crown will cover all manner of frizzy hair problems [on day two]. We say don't be worried and go with your natural hair - no one rocks perfectly polished at a festival anyway!''
The Killers and Justin Timberlake headline this year's Virgin Media V Festival, which takes place in both Chelmsford and Staffordshire on the weekend of August 16-17. Visit www.vfestival.com for more information.
For more from Felicity and Lauren, visit www.prettyposhohmygosh.com.
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