The British Fashion Council have unveiled Alexa Chung as their new young style ambassador.
Alexa Chung has been named the British Fashion Council as young style ambassador.
The 28-year-old presenter - who joins cultural ambassador Laura Bailey and young ambassador Poppy Delvingne - is "proud" to have been asked to champion UK designers in her new role.
She said: "I always name London first when asked which city in the world has the best style.
"There's something so inherently rebellious about how people naturally style themselves. Brits aren't afraid to experiment or take risks with how they look; perhaps that's why London has always been home to the most dynamic and daring designers in the world.
"I adore fashion and am proud that it's now officially my job to champion those London designers - both new and established - that inspire me so much."
The British Fashion Council (BFC) are equally thrilled to have "hugely influential" Alexa on board.
BFC chief executive Caroline Rush said: "We're delighted to announce this role for Alexa. She is hugely influential in both The Fashion industry and to the wider public, who have voted her as winner of the British Style Award at the British Fashion Awards for two years running."