Alexa Chung has been revealed as the new face of French clothing label Maje.
Alexa Chung is the new face of French clothing label Maje.
The TV presenter is ''thrilled'' to have been chosen to front the Parisian brand's new Autumn/Winter 2012-13 campaign which sees her star in a series of black and white 1960s inspired shots.
The 28-year-old beauty said: ''I am thrilled to be the face of Maje for their Autumn/Winter 2012-13 campaign. It's a brand I love and wear, so to be asked was a huge compliment.''
According to WWD, the images of the British beauty were shot this morning (19.06.12) at the Porte des Lilas Metro Station in Paris taken by top fashion photographer Glen Luchford and are reminiscent of a sixties film star.
The company said in a statement: ''Elegant yet edgy, her attitude reflects a personality that is both glamorous and rock 'n' roll.''
The model-turned-presenter is a Muse to fashion designers, and even has a Mulberry handbag named after her. She has also tried her hand at designing in the past for US label Madewell.