Alexa Chung has been named as the spokesperson for the annual British Designers Collective and will launch the initiative on March 21.
Alexa Chung has been named as the spokesperson for the annual British Designers Collective.
The model-and-presenter will host the launch of the initiative on March 21, which is a collaboration between the British Fashion Council and outlet shopping centre Bicester Village, allowing young British talents to retail their collections from a six-week pop-up shop.
Harold Tillman, chairman of the BFC, said: ''The British Fashion Council is delighted to be continuing their collaboration with Bicester Village on the British Designers Collective boutique. This is a unique platform for London Fashion Week designers to showcase their designs to new audiences. This year's dedicated menswear phase adds an extra dimension to the boldly British boutique and validates the excitement surrounding a year that celebrates all that is British.''
Designers including Peter Pilotto, Jonathan Saunders, Nicholas Kirkwood and Marios Schwab will also be at the launch.
Preen, Holly Fulton, Bella Freud, James Long, Goat, Emma Cook, Markus Lupfer, Hermione de Paula and Jean Pierre Braganza will all take part, as well as accessories designers Pauric Sweeney, Lily and Lionel, Mawi and Erickson Beamon.