LA LAW star Alan Rosenberg is the new president of America's Screen Actor's Guild (SAG), replacing actress Melissa Gilbert's four years as head of the union.

The New Jersey-born actor, married to CSI star Marg Helgenberger, was elected president on Friday (23SEP05) at the actors' union, which represents 100,000 actors across the United States.

Rosenberg, 54, beat General Hospital actress Morgan Fairchild and JINGLE ALL THE WAY star Robert Conrad to win 40 per cent of the vote.

LITTLE HOUSE ON THE PRAIRIE star Gilbert decided to step down earlier this year (JUL05) after two terms, citing rifts within the union.

Rosenberg says, "I am honoured that the members of this great union have placed their confidence in me.

"I ran a campaign that offered a simple and straightforward promise - I will fight like hell to get actors their fair share."

Meanwhile, GREASE 2 actress Connie Stevens replaced James Cromwell as the secretary-treasurer.