Aiyana Elliott previously made an impression on the festival circuit with her ferocious short, Tough, which offered a strong visual sensibility influenced by the washed out look of the golden era of '70s filmmaking. She knew how to truthfully portray a modern dysfunctional family, with naturalistic performances and startlingly honest dialogue, a unit whose means of communication is handled through shouting. It's not surprising to see that these themes continue in her current feature.
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'The Now Now' will be released on June 29th, and two new teaser tracks have appeared - 'Humility' and 'Lake Zurich'.