"Maybe I'm just being old-fashioned, but this iTunes, God bless 'em, it's going to kill music if they're not careful.” The words of AC/DC’s Brian Johnson to Reuters a month ago. How we praised these noble Australian rockers and their decision not to allow iTunes to sell their latest album Black Ice, what a man of conviction that BJ was.
Well, er, turns out he’s not quite as stoic in his views as we might’ve been led to believe. The BBC have announced that the group’s 16 studio albums, four live albums and three compilations are now available to buy on iTunes following the band coming to an agreement with Apple over the distribution of their music. Oh well that’s that then.
"It just worries me. And I'm sure they're just doing it all in the interest of making as much...cash as possible. Let's put it this way, it's certainly not for the...love, let's get that out of the way, right away”. No, that isn’t what someone was saying about AC/DC’s decision to finally sign with Apple – though it could well be – it’s in fact Johnson, again, uttering his worries about iTunes. Words that’s meaning has now disappeared like dust in the wind.
Alice Enders of media analysts Enders Analysis reckoned the decision was commercial – you think? – saying "AC/DC probably now understand that their future sales reside on iTunes given the steep decline of the CD in the US, long its top market. If you can't get your music in front of people in the retail outlet, then you have no choice but to embrace digital sales." You can’t really blame any musicians for selling out these days such is the tough environment at the moment, but did AC/DC really need to?