Rapper 50 Cent is expanding his multimedia empire to include a film production company.
50 Cent - real name Curtis Jackson - has launched moviemaking firm Cheetah Vision and is busily promoting the new venture at top U.S. independent film festival Sundance.
Cheetah Vision has already secured the movie rights to eight scripts including The Dance, which will co-starring himself and actor Nicolas Cage.
Jackson, who also owns a record label and a clothing line, is convinced his film corporation will be a hit in spite of the current economic downturn - because he will finance the firm himself to ensure its success.
He says, "I don't think it will affect me (the recession) as much as it will the other people that are out there because I'm not afraid to finance some of these things myself if I have to."
And the star is keen to repay fans hit hard by the economic crisis - by giving away his directing debut Before I Self Destruct with his forthcoming album of the same name, due in March (09).
The movie, which he also wrote and produced, tells the story of an inner city youth who takes up crime to support his younger brother after their mother is shot.