50 Cent has laughed off real estate pal Donald Trump's assertion the rapper's new MTV reality show is based on his programme The Apprentice - insisting the ageing tycoon has gone "senile" if he thinks they're similar.
The In Da Club hitmaker, real name Curtis Jackson, recently launched The Money and the Power to find the next big business boss.
The show sees a group of contestants fight it out for the grand prize of $100,000 (GBP670,000) cash and assistance from the superstar to achieve their dreams.
But 50 Cent is adamant his programme is vastly different from Trump's The Apprentice, after the tycoon claimed the "copy" will fail "because it's not Trump".
The rap mogul tells MTV, "Donald Trump talking about my show and how it's a knockoff of The Apprentice? He's crazy!
"That's what happens when you get older - you start to view things differently. First, let me point out (my show) got the highest ratings.
"I said, 'What's the matter with Donald?' He's got a little age on him. He must be getting senile."
And the hip-hop entrepreneur also took the opportunity to hand out his own career advice to the property tycoon, adding: "In this economy, he may want to go sing 'In Da Club' instead of selling real estate!"